The Strategy of Marketing

Put the pieces together.

Create and sustain a competitive advantage for your small business. This one-day workshop presents marketing strategies to enable business owners to understand their customers, create and sustain value, and understand the strategy of pricing.

Workshop includes three modules:

• Creating value by understanding customers
• Sustaining value
• Capturing value

Understanding the strategy of marketing is essential in today's business climate. Don't miss out on this once-a-year workshop.

Presenter:
Raj Echambadi, Ph.D., UCF College of Business Administration

See Agenda

This workshop is part of the SBDC at UCF's Strategic Tools Seminar Series sponsored by Orange County Government.

Continental breakfast and lunch included.

Date:
Tuesday, May 6, 2008

Time:
7:30 - 8:00 am
Registration and Continental Breakfast
         
8:00 am - 3:30 pm
Workshop

Fee:
$50 for Orange County Businesses.
Scholarships provided by Orange County Government.

$225 for businesses outside of Orange County.

Location:
SBDC at UCF
315. E. Robinson Street, Suite 100, Orlando, FL