Course Objectives:

One of the most exciting and satisfying activities in business is to start a new venture. In this course students will learn how to prepare a comprehensive strategy for launching a new business. The vehicle for achieving this is the preparation of a business plan based on an opportunity that students have selected.

Upon completion of this course students will:

·        Understand the development of the business plan, its elements, and how they fit together.

·        Know why and when you need to write a business plan.

·        Experience the difficult, but essential, process that all entrepreneurs go through when they plan their new venture.

Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project. Working in small teams, you will research the market for a  product or service; prepare marketing, sales, development and operations plans; and make financial projections.

Syllabus, Course Materials, PowerPoint Slides, and Templates:

GEB4110 Syllabus

GEB4110 Class Schedule

Textbook: 

Online Resources:

Industry/Company Research (UCF Library):

http://libguides.lib.ucf.edu/business

Lawrence and Moyes Text: Writing a Successful Business Plan

Resources for Business Plan Component Assignments:

Business Plan Assignment One: Mission Statement, Product and Services Description, Industry and Marketplace Analysis Assignment

Business Plan Assignment Two: Marketing, Operations, and Development Plan Assignment

Business Plan Templates  

Business Plan PowerPoint Slides

Peer Evaluation

Business Plan Presentation Template

Checking Grades: Grades are posted on Webcourses