Marketing Certificates

For marketing majors who want to put their best foot forward in the job market, the Department of Marketing offers Certificates of Achievement in seven areas of career interest.

To earn a certificate structure your  elective courses as follows:

1.    Complete the corresponding elective to one of the seven areas of interest listed below with a B or better.

2.    Complete an internship (for credit) within the same area with a B or better.

3.    Download and complete the Certificate Application the semester before you graduate.

4.    Bring Certificate Application along with resume and degree audit to the Internship Office the semester before you graduate.  The Internship Co-ordinator will secure the necessary signatures - so leave the top part of the application BLANK.

5.     Make sure to fill out a separate Certificate Application at the Registrar's Office and declare the certificate on your Intent to Graduate.

6.    You should receive your certificate approximately one month after your graduation ceremony.  If it has been more than a month and you have not received your certificate please contact the Internship Office.

7.    Keep your contact information updated otherwise you may not receive your certificate.

Receipt of certificate is subject to the availability of internship opportunities in the area of interest — the UCF Marketing Department CANNOT guarantee internship availability.

Marketing Certificate Areas of Interest:

 1.  Selling and Sales Management

• Expose student to multifaceted nature of contemporary salesperson and sales manager positions

• Enhance analytical/creative/decision-making skills as related to situations faced in the sales field

• Improve decision-making/management skills and understanding of leadership in the sales field

• Corresponding Elective: MAR 3403 - Sales Force Management

 2.  Retailing Management

• Introduce student to practical applications of retailing policies, methods, and procedures

• Relate current retail strategies to basic concepts of retailing management

• Help student gain a better understanding of real-world business situations

• Corresponding Elective: MAR 4231 - Retailing Management

 3.  E-Marketing

• Expose student to the 4 P’s and 4 C’s of e-marketing as related to formulation of applications

• Enhance skills necessary to develop viable marketing strategies and execute the applications/strategies

• Corresponding Elective: MAR 3721 - E-Marketing

4.  Sport Marketing Management

• Expose student to practical applications of segmentation, targeting, and positioning within the sport marketing field

• Demonstrate the use of research in creating a Sport Marketing Strategic Plan

• Enhance student’s problem-solving and decision-making capabilities with respect to the marketing of sport events and related activities

• Corresponding Elective: MAR 4711 - Sport Marketing

 5.  Healthcare Marketing

• Expose student to the many methodologies utilized by healthcare organizations in positioning themselves and in distributing services or products

• Improve decision-making skills in developing a marketing plan, setting objectives, and evaluating results

• Enhance student’s ability to identify, analyze, and develop strategies to overcome the crucial issues faced by healthcare providers

• Corresponding Elective: MAR 4712 - Healthcare Marketing

 6.  Services Marketing

• Expose student to the many unique aspects of marketing services within (but not limited to) one of the following areas: Entertainment, Fashion/Merchandising, Consulting, Banking, Financial Services, Real Estate

• Demonstrate the techniques utilized in the development of the marketing mix, and the development and implementation of services strategies

• Enhance student’s marketing/business skills through practical application

• Corresponding Elective: MAR 4841 - Services Marketing

7. Entertainment Marketing

• Designed for students that have placed an emphasis on coursework improving their entertainment marketing skills, knowledge of entertainment markets, and today’s entertainment-driven economy

• The frameworks, techniques and tools from completed coursework will inform those interested in careers particular to the entertainment industry

• Corresponding Elective: MAR 4715 - Entertainment Marketing