ISM 6367 Assignment 11----

Teams 2,3,4, prepare a case solution presentation for Case 1-5 ROYAL DSM N. V. page 207 of Applegate. See the Case Presentation Requirements listed below. Present your work to the rest of the class in a 15-minute powerpoint presentation at 8:00 pm. The presentation should be a seamless team effort. Choose one, two, or three team members to stand up for the presentation.

Each team, email to wleigh@bus.ucf.edu by 10:00 pm on the night of the presentation your powerpoint presentation as a powerpoint file named ISM6367 11 lastname1 lastname2 lastname3 ... (where lastnameN is a team member name) attached to an email which has "ISM6367 11 lastname1 lastname2 lastname3" as its subject line.

Each team, email your powerpoint presentation file to all of the members of team 2, who will prepare a comparison and critique of the 4 solutions (including their own) for presentation to us at 7:45 on the class night following this presentation (next week).

Each team member, prepare a peer evaluation of your team-mates in an email message to wleigh@bus.ucf.edu by midnight tonight. The subject of the email should be "ISM 6367 peer evaluation 11 MyLastName. The email message should look like:

My Name Madonna (example)

team mate 1 Poppa Smerf (example) 10

team mate 2 Sylvia Plath (example) 8

team mate 3 Gordon Lightfoot (example) 6

The peer evaluation scores should be between 0 and 12. The average of the peer evaluation scores awarded should not exceed 10. For example the average above is (10+8+6)/3 = 8, which is less than 10. (See the syllabus.)

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Case Presentation Requirements

Prepare a presentation and a single supporting powerpoint file for each case. Supply powerpoint slides addressing the topics listed below in the order listed. Label each slide so that we can tell which line below is addressed. (You may include additional topics but integrate them into this outlined structure.) Number the powerpoint slides (in one corner of the slides) to facilitate easy comment and reference.

1. Situation analysis

a. Identify key stake-holders (1 or 2)

b. Identify ideal situation of each key stake-holder

c. Identify barriers for attaining ideal situation for each key stake-holder

d. Describe key issues.

i. To whom do they belong?

ii. Who is affected by them?

e. (if appropriate) Identify strengths and weaknesses, opportunities and threats.

2. Diagnosis

a. Identify most important issues and problems (consider criteria below)

i. Purpose of case study (why is it included in the course and in the text)

ii. Importance

iii. Urgency

iv. Solution complexity

v. Scope of implementation

3. Propose Solutions

a. Propose solution alternatives for each issue/problem

b. Group and/or condense the alternatives

c. Relate to and support with models and theory (pick most relevant from textbook or from elsewhere)

4. Evaluate Proposed Solutions

a. Choose from: Consider hybrid and combined solutions. Consider short-term and long-term solution effects. Consider monetary and non-monetary effects. Consider the expected value of the effect as well as the range of possible effects (the risk). Consider the effects of a solution on all major issues. Consider the likelihood of success in accomplishing the promised benefits in the promised time for the promised cost. (Suggestion: compare solutions with graphs or tables, with not more than 4 rows and 4 columns. Suggestion: ratios can be revealing.)

b. Compare solutions on the strategic grid (Figure 10.1 page 425 Applegate 8th edition ).

c. Discuss possible risk mitigation measures for each solution -- to avoid the bad outcomes, ensure the good outcomes, and make the outcome more predictable.

d. Rank solutions (suggestion: use comparison matrix and/or scoring model).

e. Our objective is to maximize overall return on investment AND minimize overall risk.

Hints: Look for other companies/industries with problems similar to those in this case to possibly borrow or adapt their solutions and innovations. (Especially look at the companies in the other cases.) Take advantage of IT commoditization. Consider outsourcing systems with no possibilities for competitive advantage. Be very careful that you do not disintermediate any gooses that lay your golden eggs – and watch out for channel conflict. Consider achieving competitive advantage by acquiring or partnering with companies in related industries. Remember that it is often more important what you do not do than what you do do. Limit and manage risk. The position of the case in the text is a good indication of the purpose of the case, and the immediately preceding text material is likely to give clues as to the intended solution. Consider cultures. Manage all systems and projects like stock portfolios. Consider defensive use of IT as a response to competitors' use of IT -- for example, do not be disintermediated.