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Ethical Dilemmas in Organizational Web Site Development |
| November 4, 1998 |
Celia T. Romm, The University of Wollongong
Jeanne Wong, The University of Wollongong
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ABSTRACT |
This paper uses the work of Hirscheim, Klein and Lytinnen as a starting
point for an analysis of the ethical aspects of organizational Web site
development. In analyzing the ethical issues that are involved in the
design and implementation of organizational Web site projects, the
paper builds on work by Nicholson who proposed a framework for
analyzing ethical conflicts in organizations. To make the arguments of
the paper easier to follow, a series of conflicts which took place
during the design of a Web site by an Australian university are
described in detail. The paper demonstrates that the positions taken by
the players during these conflicts reflect different levels of ethical
functioning. The paper is concluded with a discussion of the
implications from this study to future research on the ethical issues
of organizational Web site development.
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CONTENTS
- INTRODUCTION
- ETHICS IN ORGANIZATIONS
- CASE STUDY
- ETHICAL DILEMMAS IN ORGANIZATIONAL WEB SITE DEVELOPMENT
- CONCLUSIONS
- REFERENCES
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1. INTRODUCTION
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A survey of the literature on
Web technologies reveals that even though it is growing at a high rate,
much of it is still dedicated to the technical aspects of the diffusion
process such as how to connect to the Internet (LeJeune and Duntemann,
1995) and how to use Web browsers such as Mosaic, Netscape and
Microsoft Internet Explorer (Brown et al 1995, Krol, 1994, Pitter and
Minato, 1996). Other areas within the growing body of research on Web
technologies include the study of marketing implications of the Web
(Savola, Westenbroek and Heck, 1995), and design issues (Emery, 1996,
Sterne, 1995).
Most
importantly for our purposes, there is only a handful of studies that
actually describe the process of diffusion of organizational Web
technology within organizations. One of the pioneering studies in this
area was recently conducted by Jarvenpaa and Ives (1996). In their
research the authors explored in detail how two computer organizations
in the US developed their Web technology capabilities. Based on the
findings from these case studies, the authors noted five issues that
should be of concern to researchers studying the process of
organizational Web site development:
- The role of top management
- The role of the organization Information Technology (IT) department
- The role of cross-functional, ad-hok groups
- The
development of the project over time, particularly in relation to "key
events" or "deadlines" which can be real or manufactured by the project
leaders.
- The importance of a "performance crisis" as a impetus or justification for the project.
The
objective of this paper is to use the Jarvenpaa and Ives (1996)
research as a starting point for an ethical analysis of the dilemmas
facing implementers of Web technologies in organizations. To achieve
this goal, the paper goes through the following steps. First, in an
attempt to frame the discussion within the relevant literature, a
series of concepts pertaining to the ethical analysis of organizational
dilemmas are presented. Second, a case study, outlining a Web site
development project in an Australian university is presented. Third,
the major ethical dilemmas faced by the Web site developers are
discussed from an ethical perspective. Finally, conclusions are drawn
from the discussion of these dilemmas to future research on ethical
issues relating to organizational Web site development.
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2. ETHICS IN ORGANIZATIONS
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Before we consider the
ethical issues of organizational Web site development, a few general
concepts that relate to this topic have to be considered. The first
issue that has to be clarified is what is ethical decision behavior.
According to Cohen (1996) and many other authors in the field of ethics, decisions are made ethically when they are in accordance with principles.
Decisions are, thus, unethical when they conflict with principles. Note
that this understanding of ethics is highly relative, leaving the
question of which principles are ethical wide open to conflict between
individuals who adhere to different "principles".
How can
ethical behavior in organizations can be analyzed? One of the recent
attempts to conceptualize ethical behavior in the organizational
context was undertaken by Nicholson(1994). His framework consists of
four major levels of analysis:
- "Ethical environment"
is the first, macro level of analysis. It concerns the ethical context
of the organization, i.e., the values of the general society in which
it operates.
- "Ethical domains"
is the model’s second level of analysis. It denotes the orientation of
the organization in relation to its context, i.e., the ethical focus of
the organization’s goals and strategies and how these relate to its
internal and external environment. The model differentiates between
four types of ethical domains: (1) linkage issues, which arise from the organization’s stance in relation to external stakeholders and interest groups; (2) Stewardship issues which arise from the consequences of organizational outputs of products and services; (3) Values issues which
connotes attributes about the ethical character of the organization as
a moral agent and the evaluation of actions on the basis of their
intent rather than their consequences; and (4) Interpersonal issues which denotes the actions by the organization or its agents as they relate to an implied social order or moral conduct.
- "Ethical functioning"
is the model’s third level of analysis. It is related to how goals are
acted out via expressive forms, institutionalization, and behavior.
Expressive forms are moral attitudes and beliefs held by organizational
members. "Instituted forms" are the organizational structures within
which action is framed, i.e., the stratification of roles and rules.
The interaction between the two produces the third component of this
triad, i.e., the actual behavior of organizational members as
individuals and groups.
- "Ethical process"
is the model’s lowest level of analysis. It concerns how ethical
beliefs and values are generated or altered by the flow of events and
experiences in the working life of organizational members and agents.
Organizations respond to ethical dilemmas by exhibiting one or more of
the following behaviors:
- Psychological Appraisal - This response involves introspection about one’s own psychological state and reflection on other’s behavior and intentions.
- Inquisition
- This response refers to attempts to arrive at a causal analysis of an
event in order to identify its antecedents or consequences.
- Choice - This response involves the process of confronting alternative courses of action and making choices between them.
- Conflict
- This response denotes occasions of debate between partially or
totally exclusive courses of action as represented ;by different
parties or interests.
- Improvement
- This response refers to the pursuit of quality and the likelihood
that organizations or individuals within them will strive to meet
excellence criteria rather than just materialistic ones.
- Invocation - This response is exhibited when an individual or group seeks to place an event within the context of a moral order.
- Compliance -
This response is reflected in instances when individuals or
organizations are compelled to comply with some ethical precept such as
a government regulation, without necessarily agreeing with it.
Nicholson concludes his discussion of ethics in organizations with one last concept, "Ethical condition".
Ethical condition is a holistic concept that relates to the way that
organizational ethical functioning develops and changes over time. Most
importantly, it assumes that organizational ethical functioning can and
should be evaluated normatively, studying such issues as decline in
organizational integrity and reputation decay.
It is only
in recent years that researchers have been calling for an ethical
analysis of information systems. Among the early proponents of this
idea were Hirscheim, Klein and Lytinnen who in a series of publications
(Hirscheim and Klein 1989, by Hirscheim, Klein and Lytinnen 1995)
asserted that even though the designers and implementers of a
particular information system may not be aware of it, their work is
always based on a series of explicit or implicit ethical assumptions.
The
assertion that designing and implementing information systems is a
process which may be linked with ethics had led to several distinct
research directions by others. First, some researchers have attempted
to systematically study the relationship between information technology
and philosophy, outlining different ways in which philosophy can assist
information systems’ practitioners in making ethical decisions. For
example, Seni and Hodges (1996) outlined two ways in which philosophy
can assist information systems professionals, e.g., (1) in making
explicit the implicit assumptions made by the technology, and (2) in
relating these assumptions to the philosophy of technology in general.
Another
direction taken by researchers in this area is the application of
philosophical and ethical ways of thinking to pragmatic dilemmas in
information systems. For example, Wells (1996) explored the effect of
postmodernism on information technology, concluding that information
technology is not just a catalyst or a cause for the postmodernist
movement but also one of its by-products, with modern system design
practices mirroring postmodernist ideas of indifference to formal
systems and emphasis on ontological questions about the constitution of
the subject and how we are constituted by our technologies.
A third,
currently emerging direction taken by writers in this area is to
directly explore the ethical implications of information systems. For
example, Cohen (1996), building on the work of Mason (1986) called for
an Information Systems Code of Conduct free of cultural constraints. In
his discussion of the proposed code, Cohen indicates that ethics and
culture are potentially in conflict in terms of their approach to
morality, and yet, only by combining the two can the information
systems discipline come close to a truly global guide for ethical
conduct. Our study on the ethics of organizational Web site development
falls within this emerging body of research.
How
can concepts of ethics be applied to the process of designing and
implementing an organizational Web site? To demonstrate the relevance
of such concepts, we now present a case study which describes in detail
the process of a Web site development in an Australian university. The
major dilemmas in the case study are analyzed in the following sections
in terms of the Nicholson’s organizational ethics framework.
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3. CASE STUDY
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3.1 Methodology
Data for
this study were collected by the authors at an Australian university
referred to here as UOA (the name of the University as well as the
names of all characters in the case have been withheld to protect their
anonymity - the names that are used are pseudonyms). Data was collected
over a period of two years.
The major
source of data for this study were interviews which were conducted with
twenty members of the University. An additional source of information
were a variety of hard copy documents supplied to the researchers by
the interviewees. During data analysis, data from all sources pertinent
to a particular event were analyzed and the interpretations of all
interviewees for that event compared. A decision as to the meaning of
the event for the various individuals involved was reached only when it
was supported by the data from all sources and when it was agreed on by
the researchers.
Interviews:
In-depth interviews with twenty members of UOA were the most important
source of data for this study. During data collection, a
semi-structured interview schedule, consisting of a series of open
ended topics was utilized. The questions gauged interviewees' memory of
the events, as well as their interpretation of the events' meaning.
Even though the interview schedule was semi-structured, an attempt was
made to cover the same topics in all interviews. Issues on
which interviewees disagreed received special attention. When such
issues were identified, they were included in subsequent interviews,
with special attempt made to reach consensus among the interviewees
over these issues. In addition to gathering personal details (such as
background information, career data, and future plans), interviewees
were asked to describe the quality of their work life while the case
events took place, relationships with other members of the
organization, and areas of responsibility. The interviews lasted on
average about ninety minutes, and were all taped, transcribed and
analyzed by the authors.
A content
analysis scheme was used for the interview data. The scheme included a
categorization of major themes in the interviews, with particular
emphasis on issues relating to the details of the implementation events
and the interpretation of these events by the interviewees.
Interviews were conducted over a period of two years (1995 to 1996),
which roughly corresponded to the duration of the case events. On
average, two interviews were held with each interviewee, bringing the
number of interviews to forty. Members of three major groups were
interviewed:
1. Academic Staff
- There were 10 interviewees from the academic staff; four Professors
(including two Department Chairs and one Dean); three Associate
Professors; and three Assistant Professors. The academic sample was
derived from six different departments from all major divisions at UOA.
All academics selected as interviewees had direct or indirect knowledge
of the events on which the case focused. To make sure that information
about the case events was as complete as possible, all members of the
University CWIS committee (see following sections for more details)
were interviewed.
2. Administrative Staff
- Five interviews were conducted with individuals who were categorized
as "administrative staff". From top management, the Provost and the
Personal Assistant to the President were interviewed. Two secretaries
were also interviewed. Each of the secretaries was from a different
department within UOA strongly associated with the Web technology
project.
3. Five
interviewees were members of the Information Technology Department
(ITD): the Head of the Department, the Head of User Services, the
secretary of the CWIS committee and the past and present co-ordinators
of the Web project support unit were interviewed.
Textual analysis:
A variety of documents were collected at various stages of the
implementation project. These included promotional materials, training
transparencies, and minutes of relevant meetings. Textual analysis also
included in-depth study of the organizational chart, hard and soft copy
correspondence, newspaper clippings, and progress reports. A major
source of data for the textual analysis was e-mail messages. Over 100
e-mail messages pertaining to the project were made available to the
author by the key players in the case. The e-mail messages were
analyzed using a specially constructed qualitative content analysis
scheme. The scheme involved a thematic categorization of the issues
discussed on e-mail by the various players in the case.
3.2 Case Data
UOA is a
medium- sized university, with over 1000 staff members and over 13,000
students. The university is centrally located within a densely
populated, highly industrialized metropolitan area. UOA has a
reputation for being one of the most technologically advanced academic
institutions in the country, investing substantial resources in
experimental emerging technologies. The diffusion of Web technologies
at UOA followed a highly successful e-mail implementation, which
started in 1988 and was completed in 1992, shortly before the case
events started. In the following sections we will describe the
diffusion of Web technologies at UOA in terms of four phases, spanning
the years 1993-1996.
(1993) - Sporadic Diffusion of Web Technologies
Following
the success of the e-mail diffusion in the years prior to 1993, many
staff members at UOA were using early Internet technology during 1992
and 1993. The majority of users were academics. They were using a
variety of search engines such Mosaic, Archie and Gopher, to support
their research and networking initiatives with colleagues in other
academic institutions.
In mid
1993, the Head of the Information Technology Unit (ITU), Mr. Adam Neil,
was becoming aware of the need to identify one UNIX based,
multi-platform (compatible with both Mac's and PC's) to support the
file servers around the university. In the search for the one
technology that would be best suited for UOA, Mr. Neil instructed his
subordinates to consider and test several options, including, Gopher,
WAIS, Apple Share and Mandarin. Despite the search effort, by the end
of 1993, a decision as to the best technology to support Internet
servers on campus had not been made.
(1994) - The CWIS Committee
The
first months of 1994 marked a dramatic change in the development of the
Web technologies project. The change started when Professor Mark Lind,
UOA Provost for Research and the Chair of UOA Computer Planning Policy
committee (CPPC), announced during the committee's first meeting for
the year that the President of UOA had authorized him to suggest to the
committee the launching of a Campus Wide Information Systems (CWIS)
project. A CWIS steering committee was to be created as a sub-committee
of the CPPC. The CWIS committee was to supervise a project that would
result in the creation of an integrative multi-platform Web based
intranet for UOA. By the end of the meeting, the Computer Planning
committee has appointed Mr. Anthony Moore, one of Mr. Neil's deputies
and the Head of the Administration Information System (AIS) unit, as
Chair of the newly established CWIS committee.
Following
the decision of the CPPC, Mr. Neil has instructed a team of experts
within ITU to renew the search for a technology that could support
Internet servers around the campus. By this time (mid 1994), Web
technologies have become popular in the industry. They were seen by the
members of the ITU search team as much more exciting than the options
that they considered in 1993. Most importantly, Web technologies were
seen as the most appropriate solution to UOA's multi-platform problem.
Following this line of reasoning, the group decided to recommend the
Web as the anchor for the University information infrastructure. In
line with this recommendation, contact was established with several Web
technologies vendors. Within a few weeks, a contract was signed with
Netscape. Within a few more months Netscape Enterprise, the company's
more advanced product with more features to support an intranet was
adopted as the UOA Web technologies infrastructure.
By the
end of 1994 the newly established CWIS committee held its first
meeting. The meeting was attended by five individuals. Three of the
committee members were from ITU (including Mr. Neil and Mr. Moore). The
remaining two members included Mr. Jack Ford, the Head of UOA
Department of External Relations, and Professor Jeffrey Wood, Chair of
the Department of MIS. The major decision made by the committee during
its first meeting was to allocate $40,000 as a salary to a person
appointed as co-ordinator of the Web technologies project. The money
was to be allocated in equal shares by ITU and the University central
administration. It was agreed the person hired as co-ordinator of the
Web technologies project would also be the secretary of the CWIS
committee.
Within a
month after the committee's meeting took place, Mr. James Cooper took
office as the new co-ordinator of the Web technologies project. Mr.
Cooper had an extensive experience as a manager in the IS industry. He
has been working with Web technologies for years, including several
years experience as a private consultant in this area. By appointing
him as co-ordinator of the project, the members of the CWIS committee
have clearly expressed a commitment to Web technologies.
(1995) - Launching the Web Project
Mr.
Cooper's appointment marked the formal start of the Web technologies
project. Mr. Cooper interpreted his role as co-ordinator of the project
in several ways. First, as secretary of the CWIS committee, he decided
to make the committee more representative of the University community.
To achieve this goal he decided to approach three additional academics
and invite them to join the committee. The new members included
Professor Jane Peel, the Chair of Computer Science, Professor Susan
Brown, the Chair of Art History, and Professor Gill Grant, Chair of
Psychology. The addition of the three professors did not only change
the committee in terms of disciplinary representation (with less
representation to IT people and more to members of other units within
the University), but also made the committee significantly more
balanced in terms of gender.
Another
decision taken by Mr. Cooper was to focus the committee's work around
the establishment of a new Web site. Even though the University already
had a one page Web site, it was felt that a much more sophisticated
site was needed, particularly if the Web server to become the anchor
for the University corporate information intranet. During the remaining
of 1995, discussions over the content of the Web site became the main
issues of concern for the Steering committee. The members of the
committee were divided over a large array of issues. First, was the
question of design. While Mr. Ford, Mr. Moore, and Mr. Neil were
adamant that the first page of the Web site should highlight issues
relating to Foreign Students, who represented a major source of income
for the University, Professor Brown and Professor Peel, insisted that
such a design would be discriminatory to other sub-group within the
student body such as blacks and females. It was finally resolved that
all students would appear on the top of the list as one group.
Another
issue on which the members of the committee were fiercely divided was
whether one set of standards should be used for all parts of the Web
site. Given that the Web site was going to be developed by the various
units in the University with minimal involvement of the ITU, the
question was raised whether Web site developers in the different
departments should be required to use the same design tools, the same
color scheme, the same logical structure (screens as opposed to pages).
While the representative of the IT group and the External Affairs group
within the committee (Mr. Cooper, Mr. Moore Mr. Neil, and Mr. Ford)
were strong advocates of one set of standards, the academic members of
the committee (Professor Brown, Professor Peel, Professor Wood, and
Professor Grant) saw the attempt to impose such standards as "stifling
of academic creativity". After long debates, it was finally agreed that
the various departments within the University will be allowed to use
whatever design tools, color scheme, or structure they chose. The only
proviso was that all departments will put the University logo at the
bottom of their "official" Web pages. Departments and individuals
within them were expected to have their own, unofficial Web pages which
would not have the University logo on them.
Finally,
there was the issue of who will control the process of design and
updating of the Web site. Here the committee was divided between the
more technically oriented members (Mr. Cooper, Mr. Moore, Mr. Ford and
Professor Wood) who felt that the ultimate control of the Web site
should be with ITU, and the remaining members of the committee, led by
Professor Brown, who felt that departments should not be pestered by
the IT group on how to design their Web page or when to update it. The
final decision of the committee was that ITU will make its expertise
available to departments who will choose to approach it for training
and advice. However, it will not police of the Web site and will not
impose deadlines on update of individual Web pages. It was understood
that such deadlines will be imposed by Department Chairs when
instructed to do so by central administration.
By the
end of 1995 the CWIS committee has met four more times (bringing the
total number of meetings for that year to five). Toward the end of the
year, the format for the University Web site (the first page) was
agreed on. Mr. Cooper was instructed to construct individual pages for
the different units within the University. In particular, he was to
lead the very difficult and time consuming project of getting most of
central administration documents on the Web - a project that was
expected to continue for at least another year.
(1996) - Consolidation of the Web Project
The CWIS
committee continued to hold meetings during 1996 but not at the same
frequency as during 1995. During the year only two meetings were held
and these were attended by less than two thirds of the members of the
committee.
During
1996 several members of the committee started to be disillusioned with
the project. During the CWIS committee meetings, several of the
academic members complained that the promise to create a "paper free
organization" was not forthcoming. Indeed, many of the central
administration departments who were supposed to convert their hard copy
documents to electronic databases and make them available to users on
the University's Web server, did not meet this goal, claiming that
other responsibilities left them no time to perform this extra job.
Other members of the committee appeared to be concerned about issues of
data security. Thus, several of the academic members of the committee
who were initially enthusiastic about the prospect of using the Web to
send theses to external referees, started to worry that the Web was not
secure enough for this purpose. Other members of the committee raised
concerns about access to University databases by unauthorized
personnel, most specifically, students.
By the
end of 1996, Mr. Cooper, the project co-ordinator, was starting to
realize that many departments within the University were simply not
joining the Web technology bandwagon. Despite pressures from ITU, and
continuing investment in training and promotion efforts, it was clear
that the project was not going to be completed by the end of 1996 as
was expected by the members of the CWIS committee. This prompted Mr.
Cooper to ask for additional resources that would allow him to
establish a special development group to assist units that were unable
to meet the deadline. The proposal did not win the support of the
majority of the CWIS committee members, many of whom claimed that the
project leaders should concentrate on the "quality" of the University
Web site rather than on its "quantity". The unanimous decision of the
committee, was, however, that if Mr. Cooper felt that additional
resources were necessary, he should attempt to secure them through his
superiors at the ITU.
Five
months later, when 1996 drew to a close, Mr. Cooper finally managed to
secure the necessary resources to finish the project. By this time, the
majority of the departments at UOA, had their own Web pages and so the
money was to be invested in development of Web based databases to
support the Administration services on the Web server. Interestingly,
and despite the technical success of the Web technologies project the
views of the UOA members about it were highly polarized. While many
academics, (including the academic members of the CWIS committee) said
that they were manipulated by the IT group into being a rubber stamp to
IT's secret agenda, the IT people (including the IT members of the
committee) blamed the "academics" for what they saw as "the less than
optimal outcome of the project".
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4. ETHICAL DILEMMAS IN ORGANIZATIONAL WEB SITE DEVELOPEMNT
|
As
indicated in the above case, the members of the CWIS committee were
divided over several major issues. These are presented in the following
paragraphs in terms of the Nicholson’s model.
Ethical domains:
One of the
major issues that were debated by the CWIS committee members was the
design of the university Web page. While the three members of the
committee that represented the administration were adamant that the
first page of the Web site should highlight issues relating to
international students, who represented a major source of income for
the University, two of the academic members of the committee insisted
that such a design would be discriminatory to other sub-groups within
the student body such as blacks and females. It was finally resolved
that all students would appear on the top of the list as one group.
This
debate can be seen as an example of an ethical domain conflict because
values originating from the external environment, i.e., market forces
versus the rights of minorities, were influencing the positions taken
by organizational members.
Ethical functioning:
Another
issue on which the members of the committee were fiercely divided was
whether one set of standards should be used for all parts of the Web
site. Given that the Web site was going to be developed by the various
units in the University, with minimal involvement of the Information
Technology Unit (ITU), the question was raised whether Web site
developers in the different departments should be required to use the
same design tools, color schemes, and logical structure. While the
representatives of ITU and the Marketing group within the committee
were strong advocates of one set of standards, the academic members of
the committee saw the attempt to impose such standards as "stifling of
academic creativity". After long debates, it was finally agreed that
the various departments within the University will be allowed to use
whatever design tools, color schemes, or structure they chose. The only
proviso was that all departments will put the University logo at the
bottom of their "official" Web pages. Departments and individuals
within them were expected to have their own, unofficial Web pages which
would not have the University logo on them.
This
debate can be seen as an example of an "ethical functioning" conflict
because it relates to how goals are acted out via expressive forms,
institutionalization, and behavior. The real conflict here was over the
interpretation of "democracy" in university governance. While the
university administration saw the application of standards as a
legitimate prerogative of democratically appointed leaders, the
academic members of the committee saw the standards as an attempt by
management to restrict their democratic right for self expression and
self rule.
Ethical process:
Finally,
there was the issue of who will control the process of design and
updating of the Web site. Here the committee was divided between the
more technically oriented members, who felt that the ultimate control
of the Web site should be with ITU, and the remaining members of the
committee, who felt that departments should not be pestered by the IT
group on when to update their Web pages. The final decision of the
committee was that ITU will make its expertise available to departments
who will choose to approach it for training and advice. However, it
will not police the Web site and will not impose deadlines on update of
individual Web pages. It was understood that such deadlines might be
imposed by Department Chairs when instructed to do so by central
administration.
This
debate can be seen as an example of an "ethical functioning" conflict
because it relates to how ethical beliefs and values are generated or
altered by the flow of events and experiences in the working life of
organizational members. In contrast to the "standards" debate which
concerned a one-off issue, here the parties were divided over the
continuous process of updating individual departments’ Web pages. The
values that were in conflict here were essentially the same as in the
previous debate, namely, the different interpretation of "democratic"
rule and the right of management to dictate to its employees, but the
focus was on the actual process of university control rather than on
the principle.
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5. CONCLUSIONS
|
This
paper leaves ample scope for future research into the ethics of
organizational Web page development. Some of the questions that could
be explored by future research in this area are:
- Ethical domains:
What are the external ethical influences that are impinging on organizations’ Web site development?
How do the
values of different stakeholders (clients, suppliers, competitors,
society in general) exert different ethical influences on Web site
development?
How do organizations negotiate the conflicts between the pressures of external stakeholders on the content of their Web sites?
Ethical functioning:
What kind of dilemmas are experienced by organizations in the process of designing their Web sites?
How do such dilemmas change organizational members’ ethical awareness?
What actions are taken to negotiate the conflicts that such dilemmas involve?
How do
variables such as type of industry, national culture etc. impinge on
the type of dilemmas experienced by organizations in relation to their
Web site development?
Ethical condition:
How do organizational Web sites reflect the changes in ethical assumptions, ideologies and rhetoric over time?
How does awareness of ethical issues by organizational members impinge on the content of organizational Web pages?
The most
important conclusion to be drawn from this discussion is that
organizational Web site management is not just the product of the
organizational culture and ethics. The actual process of creating and
maintaining an organizational Web site can impact and change the
culture and ethics of an organization. By studying this researchers
are, thus, looking at a process in which organizational Web sites both
reflect and shape the organizations which create them.
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|
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Hirscheim, R. and Klein, H. K.(1989) "Four Paradigms of Information Systems Development", Communications of the ACM, 32, 10, pp. 1199-1216.
Hirscheim, R. Klein, H. K. and Lytinnen, K. (1995) Information Systems Development: Conceptual and Philosophical Foundations, Cambridge University Press.
Nicholson, N. (1994) "Ethics in Organizations: A Framework for Theory and Research", Journal of Business Ethics, 13, pp. 581-596.
Wells, J. D. (1996) "Postmodernism and Information Technology: Philosophical Perspectives and Pragmatic Implications", Proceedings of the Americas Conference on Information Systems (Ed. Jane Carey), Arizona State University, Phoenix, Arizona, pp.602-604.
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