Dr. Jaishankar Ganesh
Associate
Professor
UCF Main Campus, BA1-230
(407) 823-0508
jganesh@bus.ucf.edu
Jai started his career as an Engineer with a major corporation in India dealing with scientific and telecommunication equipment. He received his MBA in International Business and Ph.D. in Marketing & International Business (George Washington University, Washington D.C., and University of Houston, TX). His prior degrees are in the fields of Physics and Electronics & Instrumentation Engineering.
Jai has taught several undergraduate, MBA, EMBA, PMBA, & Ph.D. classes at the University of Central Florida in Orlando, and at the University of Houston, in Texas. These include: Principles of Marketing, Marketing Management, Marketing Strategy, Global Marketing, Marketing Models, New Product Marketing, Marketing Engineering, and International Business.
Jai's research interests span the areas of international marketing, marketing strategy, and empirical model building for marketing/business applications. He has published in several academic journals including: Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research, and Journal of International Marketing, and has presented in major international conferences on areas of his expertise.Click Here for MAR 6816 - PMBA DTC