My Research

Publications

Ong, Fon Sim, J. Philip Kitchen and Ata Jami, (2008), “Consumption Patterns and Silver Marketing: An Analysis of Older Consumers in Malaysia,” Marketing Intelligence and Planning, 26(7), 682-98.

Conference Presentations

Gino, Francesca, Maryam Kouchaki, and Ata Jami (January 2012), “The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality,” Society for Personality and Social Psychology Conference, San Diego, California.

Kouchaki, Maryam, Francesca Gino, and Ata Jami (November 2011), “The Weight of Guilt,” Society for Judgment and Decision Making Conference, Seattle, Washington.

Kouchaki, Maryam and Ata Jami (November 2011), “The Framing of Corporate Societal Marketing Messages and Consumers’ Self-Interested Behavior,” Society for Judgment and Decision Making Conference, Seattle, Washington.

Jami, Ata, and Himanshu Mishra (August 2011), “The Role of Dual-Systems of Processing in Analyzing Products’ Attribute Modifications,” Summer Marketing Educators’ Conference, San Francisco, California.

Jami, Ata, and Himanshu Mishra (August 2011), “Mirror, Mirror on the Wall Which Food Is Tastiest of All,” Summer Marketing Educators’ Conference, San Francisco, California.

Jami, Ata, and Himanshu Mishra (February 2011), “The Effect of Mirror Decoration on Food Taste Perception,” Society for Consumer Psychology Conference, Atlanta, Georgia.

Jami, Ata, and Himanshu Mishra (February 2011), “Attribute Change and Consumer Preferences: The Role of Dual-Systems of Processing in Analyzing Products’ Attribute Modifications,” Society for Consumer Psychology Conference, Atlanta, Georgia.

Jami, Ata, and Himanshu Mishra (November 2010), “The Effect of Mirror Decoration on Food Taste Perception,” Society for Judgment and Decision Making Conference, St. Louis, Missouri.

Jami, Ata, Himanshu Mishra, and William L. Moore (November 2010), “The Effect of Elevation on Risk-taking Behavior,” Society for Judgment and Decision Making Conference, St. Louis, Missouri.

Jami, Ata, and Himanshu Mishra (October 2010), “Effect of Attribute Change on Preference Modification,” Association for Consumer Research Conference, Jacksonville, Florida.

Jami, Ata, and Himanshu Mishra (October 2010), “The Influence of Mirror Decoration on Food Taste,” Association for Consumer Research Conference, Jacksonville, Florida.

Jami, Ata, and Himanshu Mishra (February 2009), “Effect of Attribute Change on Preference Modification,” Society for Consumer Psychology Conference, San Diego, California.

Jami, Ata (February 2008) “What Should a Brand Sound Like?,” Society for Consumer Psychology Conference, New Orleans, Louisiana.