Research

My Research

Publications

Jami, Ata and Himanshu Mishra (2014), "Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences," Journal of Behavioral Decision Making, 27(4), 301-15.

Kouchaki, Maryam, Francesca Gino, and Ata Jami (2014), "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality,Journal of Experimental Psychology: General, 143(1), 414-24.

Ong, Fon Sim, J. Philip Kitchen and Ata Jami (2008), “Consumption Patterns and Silver Marketing: An Analysis of Older Consumers in Malaysia,” Marketing Intelligence and Planning, 26(7), 682-98.

Papers Under Review

Jami, Ata and Maryam Kouchaki “The Influence of Haptic Weight on Product Evaluations” Revising for invited resubmission at the Journal of Consumer Research.

Kouchaki, Maryam and Ata Jami, “Licensing Messages and Self-Interested Behaviors” Revising for invited resubmission at the Management Science.

Kouchaki, Maryam, Francesca Gino, and Ata Jami, “Psychological Ownership and Prosocial Behavior” Revising for invited resubmission at the Organizational Behavior and Human Decision Processes.

Selected Manuscripts in Preparation

Jami, Ata “The Influence of Mirror Decoration on Food Taste.”

Jami, Ata, Himanshu Mishra, and William L. Moore, “The Effect of Perceived Elevation on Consumer Behavior.”

Conference Presentations

Jami, Ata, Himanshu Mishra, and William L. Moore (October 2013), “The Effect of Perceived Elevation on Consumer Risk Taking,” Association for Consumer Research Conference, Chicago, Illinois.

Maryam Kouchaki, and Ata Jami (October 2013), “The Inverse Power of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior” Association for Consumer Research Conference, Chicago, Illinois.

Gino, Francesca, Maryam Kouchaki, and Ata Jami (January 2012), “The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality,” Society for Personality and Social Psychology Conference, San Diego, California.

Kouchaki, Maryam, Francesca Gino, and Ata Jami (November 2011), “The Weight of Guilt,” Society for Judgment and Decision Making Conference, Seattle, Washington.

Kouchaki, Maryam and Ata Jami (November 2011), “The Framing of Corporate Societal Marketing Messages and Consumers’ Self-Interested Behavior,” Society for Judgment and Decision Making Conference, Seattle, Washington.

Jami, Ata, and Himanshu Mishra (August 2011), “The Role of Dual-Systems of Processing in Analyzing Products’ Attribute Modifications,” Summer Marketing Educators’ Conference, San Francisco, California.

Jami, Ata, and Himanshu Mishra (August 2011), “Mirror, Mirror on the Wall Which Food Is Tastiest of All,” Summer Marketing Educators’ Conference, San Francisco, California.

Jami, Ata, and Himanshu Mishra (February 2011), “The Effect of Mirror Decoration on Food Taste Perception,” Society for Consumer Psychology Conference, Atlanta, Georgia.

Jami, Ata, and Himanshu Mishra (February 2011), “Attribute Change and Consumer Preferences: The Role of Dual-Systems of Processing in Analyzing Products’ Attribute Modifications,” Society for Consumer Psychology Conference, Atlanta, Georgia.

Jami, Ata, and Himanshu Mishra (November 2010), “The Effect of Mirror Decoration on Food Taste Perception,” Society for Judgment and Decision Making Conference, St. Louis, Missouri.

Jami, Ata, Himanshu Mishra, and William L. Moore (November 2010), “The Effect of Elevation on Risk-taking Behavior,” Society for Judgment and Decision Making Conference, St. Louis, Missouri.

Jami, Ata, and Himanshu Mishra (October 2010), “Effect of Attribute Change on Preference Modification,” Association for Consumer Research Conference, Jacksonville, Florida.

Jami, Ata, and Himanshu Mishra (October 2010), “The Influence of Mirror Decoration on Food Taste,” Association for Consumer Research Conference, Jacksonville, Florida.

Jami, Ata, and Himanshu Mishra (February 2009), “Effect of Attribute Change on Preference Modification,” Society for Consumer Psychology Conference, San Diego, California.

Jami, Ata (February 2008) “What Should a Brand Sound Like?,” Society for Consumer Psychology Conference, New Orleans, Louisiana.

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Last Updated: Wednesday, November 19, 2014.