"'Call for Prices': Strategic Implications of Raising Consumers’ Costs," (with P. S. Desai and P. Suresh), Marketing Science, in press [paper, supplement].
"Optimal Pricing and Advertising in a Durable-Good Duopoly," (with A. Prasad and S. P. Sethi), 2010, European Journal of Operational Research, 200, 486-497 [paper].
"Generic and Brand Advertising Strategies in a Dynamic Duopoly," (with F. M. Bass, A. Prasad, and S. P. Sethi), 2005, Marketing Science, 24, 556-568 [paper, supplement].
"Scheduling Sales Force Training: Theory and Evidence," (with S. Misra and A. Prasad), 2005, International Journal of Research in Marketing, 22, 427-440 [paper, supplement].
"Advertising Competition with Market Expansion for Finite Horizon Firms," (with F. M. Bass, A. Prasad, and S. P. Sethi), 2005, Journal of Industrial and Management Optimization, 1, 1-19 [paper].
Research in progress:
"Impact of a Reseller on Advance Selling Strategies: Middleman or Meddleman?" (with P. R. Chennamaneni and R. Desiraju).
"Manufacturer's Promotional Support in a Dynamic Retail Duopoly" (with X. He, A. Prasad, and S. P. Sethi).
"Direct Marketing or Sales Support? Should Manufacturers Collaborate or Compete with Retailers?" (with P. R. Chennamaneni).
"Advertising Sharing Rules in Franchising" (with R. Desiraju).