Anand Krishnamoorthy Assistant Professor Office: BA2-308S Voice: (407) 823-1330, FAX: (407) 823-3891, e-mail: kandy at ucf dot edu

Education:

• Ph.D., The University of Texas at Dallas
• B.Tech., Indian Institute of Technology Madras

Research interests:

• Differential games
• Distribution channels
• Sales force management

Publications:

• "'Call for Prices': Strategic Implications of Raising Consumers’ Costs," (with P. S. Desai and P. Suresh), Marketing Science, in press [paper, supplement].
• "Optimal Pricing and Advertising in a Durable-Good Duopoly," (with A. Prasad and S. P. Sethi), 2010, European Journal of Operational Research, 200, 486-497 [paper].
• "Generic and Brand Advertising Strategies in a Dynamic Duopoly," (with F. M. Bass, A. Prasad, and S. P. Sethi), 2005, Marketing Science, 24, 556-568 [paper, supplement].
• "Scheduling Sales Force Training: Theory and Evidence," (with S. Misra and A. Prasad), 2005, International Journal of Research in Marketing, 22, 427-440 [paper, supplement].
• "Advertising Competition with Market Expansion for Finite Horizon Firms," (with F. M. Bass, A. Prasad, and S. P. Sethi), 2005, Journal of Industrial and Management Optimization, 1, 1-19 [paper].

Research in progress:

• "Impact of a Reseller on Advance Selling Strategies: Middleman or Meddleman?" (with P. R. Chennamaneni and R. Desiraju).
• "Manufacturer's Promotional Support in a Dynamic Retail Duopoly" (with X. He, A. Prasad, and S. P. Sethi).
• "Direct Marketing or Sales Support? Should Manufacturers Collaborate or Compete with Retailers?" (with P. R. Chennamaneni).
• "Advertising Sharing Rules in Franchising" (with R. Desiraju).

Teaching:

• Marketing Strategy [MAR 4804].

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