College of Business Administration
University of Central Florida
P.O. Box 161400
Orlando, FL 32816

Phone: 407 823 5355

ajoshi@bus.ucf.edu

 

Education:

PhD (Marketing) - UCLA Anderson School of Management

P.G.D.M. - Indian Institute of Management, Calcutta

B.E. (Mechanical Engg) - University of Pune

Work Experience:

2005 - present: Asst. Professor, University of Central Florida

 

1998 - 2000: Cadbury India Ltd.
 

 

Amit Joshi earned his Bachelor's degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India.

At UCLA, Amit worked on persistence modeling using econometric time-series methods, applying these techniques to study the financial impact of marketing instruments, such as advertising. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.

Lately, he has been applying these and other techniques to the domain of the motion picture industry, and investigating questions such as the impact of advertising on studio stock prices, why movie stars get such high salaries, whether movies based on best-selling books actually work and the impact of search, blogs and traditional media on product performance.

Prior to earning his PhD, Amit worked for Cadbury India Ltd., a company of the Cadbury-Schweppes group, which is India's biggest confectionery manufacturer. 

His other interests include playing and watching cricket, reading and music.

 

Recent Publications:

 

"Advertising Spending and its Indirect Impact on Own and Competitive Firm Values,” co-authored with Prof. Dominique Hanssens. Journal of Marketing, Forthcoming.

Winner of the Robert D. Buzzell MSI Best Paper Award 2006.

 

“Movie Advertising and the Stock Market Valuation of Studios,” co-authored with Prof. Dominique Hanssens. March-April 2009, Marketing Science, 28, 2, 239-250.