International Marketing Course Materials

  From *EXPORT TO WIN COMPUTER SIMULATION 1^st edition by STRATEGIC MANAGEMENT GROUP, IN.© 1991, reprinted with permission of South-Western, a division of Thomson Learning: www.thomsonrights.com. Fax 800 730-2215.

1. Nature of International Marketing: Challenges and Opportunities

• Guide 1: Export Strategy

• Break 1: Making the Export Decision

• Levitt, Theodore (1983), "The Globalization of Marketing." Harvard Business Review

• Wind, Yoram, Susan Douglas and Howard Perlmutter (1973). "Guidelines for Developing International Marketing Strategies." Journal of Marketing

• Moyer, Reed (1968). "international Market Analysis." Journal of Marketing Research

• Understanding Cultural Traditions Is Critical When Doing Business With Newly Independent States

• Recognizing and Meeting Cultural Differences Can Be Key to International Business Success

• Hall, Edward T., (1960). "The Silent Language in Overseas Business." Harvard Business Review

• Ricks, David A., "How To Avoid Business Blunders Abroad." Business

• Dulek, Ronald, John S. Fieden and John S. Hill, (1991). "International Communication: An Executive Primer." Business Horizons

• Guide 11: Export Regulation, Customs Benefits and Tax Incentives

• Commercial Aspects of Italian Law

• Foreign Corrupt Practices Act - Antibribery Provisions

• International Arbitration

• What Is WIPO?

• What Is the Paris Union?

• International Protection of Industrial Property

• Fadiman, Jeffrey A. (1986), "A Traveler's Guide to Gifts and Bribes." Harvard Business Review

• Schmidt, David A. (1986). "Analyzing Political Risk." Business Horizons

• Sethi, Prakash and K.A.N. Luther, (1986). "Political Risk Analysis and Direct Foreign Investment: Some Problems of Definition and Measurement." California Management Review

• Onkvisit, Sak and John Shaw, (1988). "Marketing Barriers in International Trade." Business Horizons

• Guide 2: Export Advice

• Guide 3: Market Research

• Break 2: Identifying International Markets

• D'Aguria, Angela R., Earl Honeycott, Jr. and Wilbur Stanton (1996). "A Guide for Improving Global Marketing Research." Proceeding of the Southern Marketing Association

• Guide 10: Pricing, Quotations and Terms

• Guide 13: Methods of Payment

• Break 4: The Export Transaction

• Break 5: Export Financing

• Cavusgil, Tammer. (1988). "Unraveling the Mystique of Export Pricing." Business Horizons

• Fraedrich, John, and Connie Rae Bateman, (1996). "Transfer Pricing by Multinational Marketers: Risky Business." Business Horizons

• Kaikati, Jack, (1976). "The Reincarnation of Barter Trade as a Marketing Tool." Journal of Marketing

• Guide 4: Methods of Exporting and Channels of Distribution

• Guide 12: Documentation, Shipping and Logistics

• Guide 16: Technology, Licensing and Joint Ventures

• Break 3: Foreign Market Entry

• Break 6: Transporting Goods Internationally

• Break 7: Strategic Alliances and Foreign Investment Opportunities

• Rosenbloom, Bert and Tina Larsen.(1991). "Internatinal Channels of Distribution and the Role of Comparative Marketing Analysis." Journal of Global Marketing

• Czinkota, Micael. (1985). "Distribution in Japan: Problems and Changes." Columbia Journal of World Business

• Clasen, Thomas. (1991). "An Exporter's Guide to Selecting Foreign Sales Agents and Distributors." The Journal Of European Business

• Onkvisit, Sak and John Shaw. (1987). "Standardized International Advertising: A Review and Critical Evaluation of Theoretical and Emperical Evidence." Columbia Journal of World Business

• Ricks, David, Jeffrey Arpan and Marilyn Fu. (1974). "Pitfall in Advertising Overseas." Journ of Advertising Research

• Boddewyn, J.J. (1982). "Advertising Regulation in the !980s: The Underlying Global Forces." Journal of Marketing

• Graham, John, Shigeru Ichikawa and Yao Apasu. (1987). "Managing Your Sales Force in Japan and in the United States." Euro-Asia Business Review

• Guide 5: Preparing Products for Export

• Guide 15: After-Sales Service

• American Marketing Assoication

• Boston Consulting Group Portfolio Matrix

• Exchange Rates Template

• Country Typological Analytical Approach

• Multiple-Factor Analytical technique