Introduction to Marketing Course Materials


TABLE OF CONTENTS

Syllabus
Free On-line Study Guide
Practice Exams
Lecture Outline and Transparency Masters Guide - Changes and Additions
Professional Organizations
Analytical Spreadsheet Templates
Marketing Resources
Course Evaluation Form

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SYLLABUS FOR INTRODUCTION TO MARKETING


  • Syllabus (MS Word File.DOC)



    FREE ON-LINE STUDY GUIDE


    PRACTICE EXAMS


    Take the Practice Tests to see how you would score in my exams. Evaluate your weaknesses using these tests. My experience has been that people who use these practice tests, on average, do better on my multiple-choice exams.

    Download PCStudy onto your hard drive and take the same tests on your computer.

    Caution: The publisher's server has been down on occassion and at times it is busy. Just keep trying. Please let me know if you are having trouble accessing their test site. I will made calls to the publisher's rep if many students tell me that they are having trouble accessing their test site.


    LECTURE OUTLINE AND TRANSPARENCY MASTERS - CHANGES AND ADDITIONS


    PROFESSIONAL ORGANIZATIONS



    ANALYTICAL SPREADSHEET TEMPLATES